Demand by consumers for protection from unwanted calls and spam has significantly increased over the years. Verizon provides tools that our customers can use to help decide whether or not to answer phone calls that may be unwanted, annoying, or fraudulent, and other third-party services are also available in the marketplace. Verizon is committed to helping consumers and calling parties navigate the robocalling landscape.
In addition to helping consumers, tools that restore trust in telephone calls will benefit legitimate businesses who want to communicate efficiently with their customers for pro-consumer purposes. Continued and growing frustration with unwanted and illegal robocalls can cause consumers to be less likely to answer calls, which in turn can reduce the contact rates of legitimate callers who follow the rules while using autodialers to contact their customers.
Calling parties can benefit from greater knowledge of the constantly-evolving robocalling landscape, including an understanding of what calling practices can affect how their calls may be scored or categorized. Verizon's robocall analytics vendor, TNS/Cequint, considers feedback from consumers (such as complaints filed and crowdsourcing data) as well as information about calling patterns, among other factors, in determining how to categorize or score calls being made to Verizon's customers.
Here are some recommended industry best practices that are typically followed by legitimate callers who successfully avoid being categorized as spam (both by Verizon's spam protection services and from those provided by competitors):
Follow practices known to constitute good call center hygiene.
Use common sense to minimize the risk that consumers report your calls as spam or file complaints about you with government agencies.
Visit https://www.verizon.com/about/responsibility/robocalls for more information on Verizon's spam protection solutions.